Advertising
Advertising helps in brand building and promotion of products. It is usually handled by specialized ad agencies which recruit marketing professionals who can conceive and launch ad campaigns.
Advertising agencies usually have a media department or something similar which decides on the various modes in which a product can be promoted. The media department also calculates the costs involved. The Client Servicing department ensures proper coordination between the client and the agency. Marketing Jobs are available with every department of an advertising agency.
Event management
Event management is all about the conceptualization and execution of events. Big events are almost always organized by large event management companies which require professionals with a flair for marketing. A marketing graduate can further brighten his/her career prospects by getting some training in event management.
Branding
Almost every company has a marketing department. The staff at the marketing department is responsible for brand building and coordinating with ad agencies. Fresh marketing graduates can start their career as a marketing executive and eventually become marketing managers.
Sales
Sales people are an integral part of the marketing department. If you are a go-getter with good communication skills, you can start a career in sales.
Sales bring in revenue and as such it is the bread and butter of the company. Sales people who can achieve targets are necessary for the existence of every company. Marketing graduates with good communication skills can join a sales department as a sales executive and eventually become a sales manager.
Industries ranging from Finance, Manufacturing, Automobiles and even charity organizations have full fledged marketing departments which offer plenty of job opportunities for fresh marketing graduates.
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